With the economic crisis on the impact of domestic manufacturing, so that it is already in the consolidated storm center is "cabinet industry more worse." According to industry reports, the present Cabinet enterprises are facing the largest major crisis was a sharp increase in production costs, profits fall in. To this end, in the face of kitchen electrical appliances enterprises and foreign enterprises big cupboard into cabinets, some small and medium-sized enterprises will be subjected to kitchen cabinet market eliminated and brand enterprises in different innovation means to adapt to the market, to the environment from dangerous.
Innovative business idea, let the Cabinet enterprise into the home of the entire industry. It is understood that, at present, some brands have been equipped with kitchen cabinet enterprise has its own production and sales of kitchen electrical appliances, faced with the capacity 200 billion of kitchen electrical appliances market, some high-end kitchen cabinet enterprise that has its own kitchen electrical appliances product line to meet consumer demand for integration to purchase. In addition, some Cabinet enterprise has also come to realize the only fixed cabinets market itself is very difficult to break through the existing difficulties, therefore, a large number of cabinets enterprises have begun to set foot in functional household industry development, such as whole home, job, home appliances, and so on wood, as long as it is able to make money, they are revenue in the bag.
Advanced layout, brand enterprises running out of "integrated kitchen". According to the survey, in the past year, the localization of a great brand cabinets action, especially as Haier, CHANGHONG, etc magnates to enter the Cabinet industry, occupation. On the one hand, the brand cabinets with "applause" did not "pressure and continue to develop new products to increase market share; on the other hand also began to expand market direction, looking for more solutions. Although the Cabinet and household electrical appliance enterprises have increasingly deeper integration, but really can do home appliances, kitchen work closely with the "kitchen" is few. Industry experts believe, cabinets and appliances of compatibility and even after sales service, only the big brands have the strength to support, so the market consolidation is inevitable. But to be sure, the "kitchen" will become the future trend of development.
Aim hardcover room, home to experience the museum pass brand culture. With the national policy of tilt, fine decoration become the home of major trends. The resulting huge market value have also attracted attention of Cabinet industry, some enterprises have begun to prepare the bandwagon. Meet the "fine decoration," come, how to developers throw "ball" is a Cabinet enterprise to the most important issue facing, this requires cabinet industry as a whole, individual cabinets enterprises serious discipline, as well as improve the overall quality of Cabinet products and competitive.
Farewell to a price war, enhance service rich brand elements. At present, China's cabinet industry has been showing a gratifying side. Although the raw materials, labor, and other factors in the compresses the Cabinet Enterprise profit space, has also created a large price increase pressure on the big brand companies concerned but is once again raising their own opportunities. Many brand business leaders said, brand companies to continuously increase the added value of cultural enterprises, farewell to pure "price war", but also will play the "feelings of card" to improve corporate culture, enhance public identity, so that the enterprise brand rose rapidly to corporate culture.
It is understood that this year the macroeconomic context although the industry has brought tremendous impact, enterprise's profit margins decline, but the domestic kitchen still very optimistic about China's kitchen cabinet market. This year will be the focus of China's cupboard enterprises to strengthen technology innovation and green environmental protection, promotion of technological innovation, service level to become a top priority.
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