Recently, some of the leading enterprises of Cabinet territories have been on Cabinet consumption issues top ten propositions, cause the majority of consumers and the industry. Of these, "buy cabinet not to buy the length but buy effective volume" of the idea, once again raises the Cabinet industry pricing and price/performance or which is the light of the discussion.
Market: Cabinet there are two pricing
It is understood that the present Cabinet industry, the most common pricing there are two types by extension m valuation (hereinafter yanmi price), i.e. the length of the Cabinet by the Cabinet, such as quote 1200 Yuan/lengthens the rice.
Calculate the cost of the specific cabinet: unit yanmi price × length cupboard, Cabinet, wall cupboard, respectively. Generally this yanmi price includes doors, Cabinet, basic hardware, client based on individual need additional drawer, basket, according to the actual demand also increases. In addition, because the table has more match choice yanmi quote without table. Another pricing is per unit Cabinet. This pricing is a Cabinet, door and hardware as a whole, for each style to a basic unit, can be considered as fixed pricing section. In calculating the cost of the composition of the entire Cabinet unit Cabinet respectively pricing, then add up the total price. Specific for: a place holder price × number + a Cabinet unit price x number.
It is understood that a commercial kitchen industry also adopted the above the two valuation methods, because the domestic kitchen products in the market share is much larger than foreign products, with most of the pricing or the first one, i.e. extended m valuation. But the recent cabinet industry pricing discussion, it was suggested that this approach will produce many disadvantages. Reporter interviewed a port from this part of the kitchen cabinet manufacturers.
Industry: pricing does not represent a cost-effective
PMG cabinets of stakeholders told reporters, according to the extension of the price of this rice sales practices, seemingly although simplifies Cabinet business sales activity, but in practice various had affected by restrictions, such as housing design specification, one a single phenomenon is quite common in domestic, the results are not only increases the complexity of the consumers to purchase, the manufacturer must also be based on different housing specifications and dimensions of the order. As a manufacturer it is very difficult to adopt internationally unit Cabinet "discriminatory practices" by mass production, and had to be housing specifications do not regulate, in this sense, the "retail bulk single" lengthens the rice pricing also within a short period of time will not be changed.
Some in the industry believe that today's market, consumers have become accustomed to the valuation according to extend m, but in recent years, foreign brands the continuous influx of cabinets, internationally unit Cabinet also has been a consumer price. But regardless of pricing the same will be exploited by unscrupulous manufacturers. Lengthens the rice price is only a unit of length, it cannot show that the specific function construct cupboards, cannot reflect the Cabinet materials, fittings and upholstery of different levels to define the actual volume of Cabinet cabinets; Similarly, the unit Cabinet pricing will also appear to be aware of to covertly. Thus, the Cabinet pricing and product price and not necessarily linked. Currently two valuation methods which more science, more straightforward, some industry insiders that either uses the extension of the m-pricing or unit Cabinet type of pricing, in fact, the only form of consumers to buy, you can listen to the same household, respectively, in two different pricing of the product price, and through its materials, hardware, Cabinet's actual costs to make trade-offs, and then make a decision.
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