Enter 2009, home decoration company seems to be a sweep the haze of the financial crisis, ushered in the "sunshine". This reporter has learned that a quarter of all major brands of Xi'an home decoration company ushered in the harvest season. Some analysts believe that this is the market's confidence in the rigid demand and consumption increase reflected.
Home company having "Q1"
From this year's new year earlier, entered the home in February, the company's list of the vision. Urban people, peak light unlimited, longfa decoration, island, Fu Shang, section Po, a quarter of nearly all went home, urban people a storefront for a month to complete the total quantity reaches millions, longfa decoration quarter complete than anticipated increase in one-third of the total. To this end, the prevailing view is that this is a reflection of consumer confidence boost. It is now in charge of decorating, from the perspective of the property, since February 2008 commercial sustained decline after 12 months, the first occurrence of two consecutive months of recovery, while the State has introduced a series of policies to stimulate real estate sales, and encourage consumers to sell. "Basic from decorated houses, are deposited, is also the last consumer pressure to suppress release, plus the normal this year, the market owners of decoration of a" mini-outs ' also very natural. ”
At the same time, the market incremental and major companies pull promotional discounts activities also are inseparable. This reporter has learned that, in addition to positioning in the low end customer's activities, such as original kebaoboluoni dongyiricheng, positioning high-end home company began to offer a discount. According to the household co., Ltd. Kebaoboluoni Zhang Bai army, in the presence of market imperfections, the lower price is the most direct way. Of course, price, service and quality is definitely not a discount.
Find a location to expand market
Some of the first half of the release actually covers the last year should be decorated and decorated by the owners, the second half of the market is very uncertain. Peak-peak by infinite General Manager said, "last year's real estate sale 30% than the last year, so the home market and whether such a warming could be sustained, has to say. It can be said that this year is to complete the task, you see the first half of the year! "
It is learnt that the West every year almost all have hundreds of home improvement company closed down, particularly in the market uncertainty, home of the company are not encouraging. In an interview, urban people, such as home dongyiricheng, island company CEOs are most often mentioned word is "practicing good strength, good management". In fact, since the second half of last year, the home company learned to contrive. Whether it be downsizing, merger, or the introduction of competition mechanism, whose aim is to use the most economical cost to create the most benefit.
But only good internal management is not enough, more important, to establish their own characteristics. Speaking to the press by Feng admits: "in the consumer's awareness of cognitive brand gradually enhanced, companies must identify their location, in the end is the high-end fashion or benefits, be sure to have a location. Only characteristic is stable, positioning is distinctive, the survival of the enterprise to become larger and larger. ”
The industry has noted that the search could bring more profit growth point of the project, or can bring cash flow of the project, should be the moment of the year 2009, set mode, franchising, integrated home, and other home industry's best-selling model also applies to home industry.
"Universal home" trend is becoming increasingly clear
Today's decoration of General Manager Lu Xu-dimensional analysis, today, home industries "Pan-home" tendency is very obvious, other capital was accelerated penetration of home industry. Home decoration industry 2009, complemented by a "change" in the two words, more business models will emerge. We can see that some well-known building materials supermarket is rapidly penetrated into home industry, some powerful real estate developers are also in development of decoration, household appliances, cabinets, and other enterprises have entered the home industry, which accelerates the home industry, and formed a new market competition. With the formation of the new competitive situation, industrial chain of successful cooperation, will be the 2009 home company strength can grow and develop. "Many home businesses are selling main Member, this is on the lower reaches of cooperation and of mutual penetration of capital, building material dealers do not increase the cost increases sales, and home decoration company services increased brand reputation, more affordable and convenient for the owners, on the lower reaches of working together to achieve a win-win!"
However, in the face of market transformation, capital, technology, services, problems remain in front of the home decoration companies.
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