Intergrated become the development trend of traditional household appliance stores face challenges

At the moment, range hood, stove, sink, and other kitchen appliances are in the closet, the more selling LUA Viet shop. With intergrated development trend of popularity, some Cabinet enterprise also developed a proprietary brand of kitchen appliances, this greatly challenge the traditional household appliance stores.

Intergrated advantages more

"Cabinets and appliances bought together, not only a discount on the price, but also peace of mind. "Today, more and more people are accustomed to consider when buying a kitchen cabinet kitchen electrical appliances. I Le Cabinet General Manager Wang Chun chun, intergrated has three distinct advantages: first, to save a different brand of tile kitchen electrical appliances product, so that the overall style of more uniform; second, although the brand is different, but unified installation, first place; third, customers can purchase it once did, easy and fast.

In the Eastern States is too exclusive, Siemens, too, such as kitchen appliances brand shuaikang, some product model is complete part is not in the household appliance stores. Oriental bang too marketing leader Ding Jun, kitchen appliances and cabinets in the strict sense are semi-finished products that only together can we reflect an complete design style, together with kitchen cabinet kitchen electrical appliances can constitute a combination of genuine intergrated, "many cabinets store is a good platform, you can have a professional design to whole kitchen programmes, as well as installation and after-sales service. Moreover, kitchen appliances and kitchen cabinet bundled sales, price advantage will normally be more obvious. ”

Challenge traditional household appliance market

Careful consumers have discovered that not only cabinet shop selling kitchen appliances, kitchen cabinet companies also have their own brand of kitchen appliances. Journalists in the interview that the kitchen appliances are OEM production, have their own research and development, the traditional home appliances market is also a challenge.

Optima ® cabinets from 2008 started training the engineers team, homegrown kitchen appliances, last year's optical kitchen appliances sales reached 3 million. "Optima kitchen appliances only Optima can buy shop, is the true meaning of the Optima integrated kitchen. "Guangzhou Optima kitchen cabinet Enterprise Co., Ltd. Nanjing branch General Manager Liu Jun just told reporters that the recent Optima exclusive research and a near-suction range hood in the market is rare, visually is sloped, near the stove and the fire source, you can maximize the absorption of oil," Optima a kitchen appliances are designed for Optima kitchen accessories, in the shape and style of harmonization has been achieved. ”

Zhibang kitchen also launched this year zhibang brand kitchen electrical appliances, including hobs, hoods, and are the market's best selling model. Nanjing Zhibang kitchen equipment co., Ltd. General Manager Liu said, "as the market segmentation, many cupboard Enterprise aware, range hood, stove, while traditional appliances, but also is an essential product in the kitchen renovation, so marketing ideas, we took a new step. Enterprises themselves launched kitchen electric appliance, not only in quality and service are not discounted and reduce a series of intermediate links, high cost performance. ”