2 billion advertising investment to build differentiated brand communication
It is understood that in 2009, Optima group in many enterprises have reduced advertising spending, in the main channel of CCTV Golden ads, and achieved good results, but this time in 2010 to bidding, CCTV advertising through comprehensive economic continuity of warmer, and enhance 2009 advertising effect, strongly embrace leadership as China home Optima ® brand image, enhance Optima ® brand influence.
Optima Group Chairman, said the 2010 yaoliangsong, Optima group headquarters will invest 100 million advertiser costs, coupled Optima national distributor of advertising investment, the total will exceed 2 billion, TV advertising will be the play, Optima will make full use of CCTV this country's most influential communication platform to further strengthen and improve the Optima ® brand influence, through the platform, large investment to achieve differentiated brand communication.
"In 2009 by the financial crisis, many enterprises in advertising has great input, Optima in the opposite direction, the odds increase brand advocacy, the effect is very good, greatly enhances the confidence of the dealers and market visibility and reputation. Next year the market situation of warmer, Optima will strengthen its efforts on the brand communication, advertising investment will exceed 2 billion, of which CCTV's advertising is an important part. "Yaoliangsong to reporters.
Weather, geography, people and booster Optima "beach" CCTV
Senior advertising people told reporters that CCTV after the news of Golden, the enormous amount of advertising audience, influence of other media platforms far-fetched, but the investment is large, General domestic enterprises to add it as a preferred brand publicity platform, the Optima to tens of huge competition to CCTV's prime-time commercials, fully reflects its strong strength and energy, on the home industry's overall confidence boost will play an important role.
Yaoliangsong said, Optima again bidding CCTV prime time advertising, is in good situations at home and abroad brand marketing strategy starts, follow the "climate, favorable terrain, and". It is understood that the second half of 2009, the domestic home market situation, a warming welcome 2010 is expected to become a full recovery, Optima propaganda brand, expand market opportunities, this is the "days"; and in cooperation with many years of CCTV is Optima was the style of CCTV and cooperative mode, so the advertising platform to the CCTV is that the arena "Optima", "location"; in 2010, 2 million of advertising investment, there are 1 billion from the dealer, fully demonstrated the strong yaoliangsong emphasized on the root system of Optima group confidence and support, this is "and".
Big media, big effect on brand communication "billion" times
Professional analysis, Optima can take out 2 billion has been invested in advertising, on the one hand, won this year shows the tide by Optima ®, Optima ®, on the other hand, the dealer system is very stable, the prospects for the Optima group is very good.
Optima ® dealer said: "at the beginning of this year, Optima ' torch plan ' and then ' Champions League ' promotional effects are very good, sales growth-doubling the situation definitely better next year, we are confident that through greater input to win greater returns. ”
A functional furniture industry veteran observers believe, Optima strong guru CCTV during prime time, beginning the group "brand" Raiders of the prelude, Optima invest 2 billion advertising cost, marks a "mass effect", big brand marketing strategy or portend domestic kitchen industry brand marketing "billion", the times, also fully reflects the Optima to build China's first brand of household's determination and strength.
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