In the course of the development of Chinese cabinet industry, Shanghai is starting earlier city, nearly 20 years of history. Shanghai cabinets industry as benchmark national cabinet industry, leading the Chinese cabinet industry development and trend.
Currently, the industry has approximately 40 enterprises of the factory, plus there are thousands of small businesses. Since the cabinets industry financial barriers to entry are low and there are no technical barriers, resulting in China cabinets industry does not have the special strength of the brand, the formation of large and small enterprises, and small business-oriented, have increased the difficulty of managing the Cabinet industry.
Position in the region, Shanghai Cabinet enterprise in addition to individual enterprises but also the layout in the national market, most enterprises will focus on the market with Shanghai as the center of Yangtze River Delta region.
Shanghai Cabinet Committee has been advocating the Shanghai cabinets enterprises with high added value of environmental protection, low-carbon fine cabinetry, after several years of boot, gradually formed-Ming cabinets, Blum cabinets, European Carlo cabinets, better decorated cabinets, lifeng cabinets, Shanghai fine cabinets brand. At present, the Shanghai become an attractive place for Cabinet enterprise, like oupai door, section Po, cabinets, gold cabinets strength strong cabinet companies are already entering the Shanghai market.
In earnings, sales of Shanghai cabinets industry is about 20-40 million, GDP is approximately 15-20 billion industry gross profit is relatively high, but the net profit is not high. Export, since the enterprise does not solve the specifications and production scale, enterprise alone buy raw material processing and see sample production, margins.
Since the cabinets industry talent almost all the independent culture, lack of effective social strength training and reserves, the Cabinet industry talent shortage of comparison. In addition, the Cabinet industry faces financial and ideological and other bottlenecks, especially the mainstream enterprise after more than ten years of development, has undergone a highly profitable and the demand is greater than the supply stage, to spend 10 minutes now and get one minute of return be Burnout, from an objective point of view it has caused a now Shanghai cabinets industry early in production, design, management, services, and other strong points are no longer apparent.
Shanghai Cabinet enterprise, basically, is specialized in the production and sale of cabinets, because cabinet product sales cycle length, it is difficult to use rapid promotion ways to speed up cash flow. Since the cabinets products for customers to order products, and consumer contact links are more difficult to form a large-scale production, cannot be effectively controlling costs. Therefore cabinets production enterprises do not dare to carry out large force promotion, makes for a long time Cabinet enterprise marketing concept has been left behind.
Shanghai Cabinet enterprise of more traditional marketing model, there are shops, and supermarkets cooperation or interlock join mode, focus or concentrate decoration company cooperation mode. In addition, with the rise of the Internet, and gradually formed a major Cabinet relying on network marketing e-business model, this marketing model to woo bang, many such enterprises as the representative of the hot spring. Both the traditional marketing model or emerging e-commerce Marketing mode, Shanghai cabinets industry has imported high-end brand, in the strength of a foreign brand, under decoration company, the small workshop kitchen cabinets, the way of the future?
In fact, some sharp cabinets have captured market changes, along with the accelerating pace of life, consumers increasingly want to be able to purchase one-stop, so Shanghai hypermarkets and supermarkets to absolute advantage in the market segmentation, if Cabinet enterprise cannot implement multiple network layout, so it is only through the extension of product line, integrated more product packaging available to consumers.
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