To walk out of the closet marketing consumer needs is the essence of

As the downstream industry in the real estate industry, the development of China's cupboard with roads and decoration furniture industry come there are similarities, are simple small workshop production characteristics to industrialized production development mode. As a new industry, China's cabinet industry, just enter the growing period, other like appliances, bathroom, building materials and other related industries across the extended enterprise, one to enter the Cabinet industry, which makes the Cabinet industry unprecedented growth, opportunity and wealth together and momentum.

Great brands-rare

The National Association of furniture trade association cabinets in introducing recycling Council Secretary Tang China cabinet industry, industry, said: "cabinets industry market is very big, but really big business. Look at those familiar brands, annual sales of over $ 1 billion in a scale of one of the few brands in sales of Cabinet enterprise has several million, and more is in the small scale of $ brand, no brand enterprises. ”

Market to be able to occupy the absolute upper hand, is the overwhelming trend of big brand is still a rarity, which for most regional brand is very good chance. But how can you become a national brand? SME solutions?

Corporate brand awareness

China cabinets industry has more than 20 years of development in the country showing the ascendant, thriving development trend. As with other industry development of the common ills, cabinet industry there product homogeneity, style plagiarism rampant, business yond the ongoing formation of leaders, the brand's skyscrapers. As more enterprises increasing influx and consumer market continues to mature, the brand will become one of the core competitiveness of enterprises. Our kitchen cabinet market is going through a round of survival of the fittest of the shuffle, and the necessity for this round, cabinet reshuffle of brands how to survive and vitality?

Essential marketing: brand survival

Faced with a huge market and there are problems, the Cabinet industry marketing model exploring way will also continue.

Shu Kei brand marketing agency is of the view that Cabinet brand to be based on the market, full of vigor, only good insight into the changing consumer demand and ongoing marketing innovation, constantly advancing diversity marketing, is the root of the problem. While all these instruments, must be in the nature of the "industry" as the basis, in other words, only captures the essence of the "industry of cabinets", in accordance with the laws of the development of the industry for brand marketing, enterprises can better career.

What is the essence of Cabinet industry?

First of all, we want to know the purpose of human consumption cabinets? Shu Kei analysis concluded that the three reasons: reception functionality requirements, fashionable and convenient aesthetic needs high quality lifestyle needs.

Reception functionality requirements, this is the usual life people have the basic needs of the reception of goods, this is the most basic of Cabinet consumption.

Fashionable and convenient aesthetic demands, the Cabinet of color, size, style, to comply with your own personalized aesthetic, must be able and own a House perfect matching, give a visually beautiful feel.

High quality lifestyle needs, economic level decision superstructure. As the people's living standards and continuous improvement, the pursuit of quality of life is also increasing, while the home is the best way to reflect the owner's life taste and way of life. Cabinet as home indispensable part to play to meet consumer psychology and mental demands of important roles.

Shu Kei brand marketing agency focused on cabinet industry, 7 years, and manufacturers, distributors and consumers keep contacts found: product homogeneity and market model copy quickly today, cabinets brand sold to consumers not only products, but also a way of life. So we think: the essence of the Cabinet industry, is seeking high-quality way of life. For this, the best example is the Optima. Industry leading brands Optima's success, it was caught "home and love of life" in essence, this industry before making its stability by domestic kitchen industry first put in the country.

Find out the nature of industry is to make our brand marketing process does not occur, we will focus on how the essence in adhering to the "industry" of brand marketing.

Strengthen brand management

As the saying goes: "third stream enterprise to sell products, second-rate enterprises sell technology, first-class enterprises selling brand. "The market competition to the last result is the brand era. Currently, the Cabinet competition among enterprises in brand awareness, product, service, innovation, marketing ideas, etc. Where brand operation is especially important, rich brand elements, brand value and brand culture become important for consumers.

Through home experience Museum big beat culture are many brand cabinets to promote its brand culture as one of the important means. Section Po • bolloni Home Group CEO Tsai said: "a good design no would amount to the two types of sales are good, also is to obtain consumer recognition, you can meet consumer demands; the other is with the times, lead, subversive design, access to many of the commentators and critics focus on design. ”

Tsai Ming also believes that the experience at home is becoming fashionable consumption patterns, creating a whole new experience of consumption, cabinets and other products of the concept of successfully converted to brand image and spirit of sublimation.

Innovation is the best way out

Walk the road of innovation is the development of industry in China's Cabinet, the best way to grow and develop. At present, China's cabinet industry has presented a gratifying side. For example, Optima, bolloni etc. domestic kitchen brand have begun to go self

Innovative brand development, focusing on the consumer division of structure of pyramids, also allow enterprises to clear their own consumer target groups, in the targeted market.

On the one hand, the brand cabinets with "applause" did not "pressure and continue to develop new products to increase market share; on the other hand also began to expand market direction, looking for more solutions. At present, more and more cabinets and appliances package giants, and even some of the brands sold out "kitchen" of the title. But very few can do it, it can be said that the "kitchen" was just stuck in concept. But to be sure, the "kitchen" will be the future trend of development.

Services to enhance the brand value

Brand cabinets of competitiveness primarily in service, but today many brands still remain in the price. As everyone knows, the more and more consumers start from only concerned about the price of the surface, turned into a focus on the credibility and brand cabinets Omni-directional service quality, promote ideas and sales service is based on the market; by products and comprehensive service offerings, in the user set in the heart, to win the hearts of the monument, building a good reputation, is the long-term development of enterprises. It is no wonder that from the start, now do potteries brand agent, Mr. Lee Cabinet distributors will say: "the brand and the non-brand price gap is too big, so we need to do is in sales and service innovation, breed accepted brand of consumer groups. ”