Rose not, fall is out, what is that number going up or down, and now more appropriate?, which is already ahead into the cold year 2011 China air-conditioning business, it is a very difficult question of kink.
2010 cold years continued rising domestic market, many enterprises were particularly pleased with air conditioning and vaguely worried. The size of the market in 2011, continuity in the cold, and continue to rise, if the market downturn experienced adverse factors, the overall scale and will remain what level? if the next market still maintain large-scale growth, so that it hides behind the surging which incentive? overall growth maintaining market power if you have suffered setbacks, domestic air-conditioning industry would fall into a new round of decrease in the channel?
Looking back at the 2010 cold years market sales growth in the size of the ground-breaking, it is not difficult to find, energy-saving air conditioning Huimin subsidies, subsidies for home appliances to the countryside, the air conditioning energy efficiency mandatory policy implementation, and a series of policy factors overlays, plus air conditioning market sales 2009 hit bottom rebound, after market hotspots from a fixed-frequency to the frequency of quickly switching, air-conditioning significantly lower the price of not only directly stimulating the demand for the current market consumption is at an all-time high, and overdrawn part of future market demands.
Since August of this year, air conditioning in major domestic enterprises have been opened in 2011 cold years market layout, from traditional sales channels "remittances take delivery" passion and intensity has once again exceeded expectations in many enterprises. Due to strong sales of market prior to that, so many air-conditioning channels is "no pay" in the compartment. But with the last few years, earned the mantle of the full-body "," business is never short of money, combined with the enterprise in the low season launch of preferential policies, subsection suction air conditioning traditional channels "reservoir" function again highlight. Many mainstream air conditioning business marketing official, low season back with the same period last year to achieve a nearly 2-5 times of strong growth.
Due to the judgement and the scale to measure air conditioning annual sales and the overall trend of the time, often in may each year. Currently, temporary channels demand "blowout" is still pending from terminal market support and respond to consumer demand, otherwise the channel's "water" If you cannot create a good flow and drainage and irrigation, would trigger a new round of "market" waterlogging.
At present, the effects of cold years 2011 domestic air-conditioning market development policy effect will be greatly reduced, saving energy and significantly reduce the amount of subsidy Huimin after the end of May next year. At the same time, been to suppress and control of the real estate market, most likely in 2011 annual continuing low, thus affecting the demand for air conditioning market rigidity. In addition, policy cancellation, concentration fluctuation of raw materials, brand, will accelerate rising air conditioning prices rising, as well as periodic price competition is heating up.
However, it is worth mentioning that 2011 cold, the domestic market of the frequency of the process will speed up, this will stimulate competition in the market to a product key from the price, from the size to switch profits, thus attracting a large number of air conditioning business competition focus and direction of change.
In addition, the air conditioning refrigerant in 2011 the face from spreading to the R290 R410a, which will directly determine the future of China's air conditioning refrigerant substitution process and direction, thereby setting off air conditioning business a new round. However, in market size and maximize the benefits of demand, the environmental protection alternative refrigerant will remain a long and difficult path pioneered.
No comments:
Post a Comment