A good kitchen product is defined as? a high-quality, high grade, the second is a low error rate low error rate, the domestic kitchen industry relative to other beginning a relatively late, industry relative is not very mature, industry manufacturing standards recently really be progressively harmonized standard, the industry's annual output of 100 million, but very few of the manufacturers, as with the furniture industry, join the low threshold: rent a small plant, into a small edge Bander, a gang, a cutting saws and other simple auxiliary equipment investment is not a big can of production, processing, and even make samples like die decent, also sell in the market, such good "mini" accounts for the vast majority of plant, but compared to the Cabinet and furniture, not the same, the products must be based on different dimensions of the kitchen, in addition to real estate related works, each bulk single is completely different, and doing a Cabinet, involves a scenario of ruler, and renderings, production plans, orders, clearance sin, production, packaging, transportation, and a series of more complex processes that can be said to do another Cabinet equivalent to do a small project, said the Cabinet industry from a production point of view, the most major characteristic is: low-threshold, difficult, very difficult to completely standardized. It is because of the complexity of the operation, design of infinite variations, cause the cabinets in the production process extremely error-prone and precision is not enough, at the same time the cause of an error as was also the kitchen size measurement error or design error.
Cabinet of high-quality, high grade reflected in design style, design styles, colors, lines, decorative, detail, fine processing technology, intelligent applications, ergonomics, and many other aspects of his performance in no way inferior to the furniture, the above elements are limitless development space, a cabinet from the appearance and functionality to achieve perfect Union: namely to Nice with difficulty is very high! this is related to the design of the Cabinet Designer, technologist's proficiency, the merits of the device, the level of production technology, installation of accuracy and many links.
Looking at the domestic kitchen industry, many corporate mentality more impetuous, fresh has several enterprises are firmly under transverse to the product thoroughly, then consider sales channel development, brand communication and other aspects of the common phenomena are:
1. take the Western name of windèõê, jactitation is imported cabinets or imported brand in domestic production, deceived consumers by opportunist, a town in the "name and the ocean, the style is rustic, poor quality makes you angry, AZ you up absolutely didn't mince words," If you cannot stand the market test of product quality, coupled with growing consumer awareness of consumers, this sort of fake foreigner is impracticable,
2, the day is keen to pursue the hype a concept of a subtle advertisements or slogan can easily conquer the market, trying to take shortcuts, and individual Cabinet Enterprise operators on this so-called concept achieves the Maya, trying to come up with, but ignore products production, design, quality, product quality problems complaints to find reasons to nowhere, the selection committee responsible, cheat, or simply hang up the phone ignores this, bad attitude, habits into natural, round an easy one, huge exterior and shall contrast, empty slogan is far better than the result of good products, good reputation in the consumer groups spread of practical and effective,
3. do not pay attention to product design, kitchen cabinet shop showcase sample mostly copying or imitation, domestic whole cabinet industry scarce classic original design works, target consumer truly saw the cabinets showroom sample design style, at once "love at first sight" and generate a strong desire to buy (impulses) one of the examples, the present Cabinet market "popularity index" very high Cabinet works like Optima "Paris spring", "Nutcracker", and "Ah often spends delivery di Lina", section Po "Bluetooth", are the nice selling classic style, I have seen on the market a lot of packaging is very beautiful boutique, but went in with a familiar feeling, this phenomenon is most evident in the Cabinet industry, the most common, and the larger plants, their mentality is that the original design of the unnecessary waste of purely, ready-made styles copied it, why bother.
Product design of highly similar products lack of differentiation, competitiveness is difficult to surpass, this mentality in home appliances, furniture, clothing, toys and other manufacturing industries also abound, which say that it is one of China's manufacturing industry sorrow!! Industry insiders on the style of Germany and Italy style of cabinets have increased, but highly recommended behaviour in actual action did not really go to action, the selection and training by yourself or hire a professional high-quality cabinetry industrial designers, the author believes in the Cabinet industry, technology is the first core competitiveness, industrial design is the second core competitiveness, Zhuhai has a cabinet factory size though not large, but his boss eyes forward-looking, reportedly spent $ to buy Hong Kong designers of 4 sets of original works as a sample show, join, marketing has achieved unexpected good effect, the high rate of return on investment! furniture industry in China started relatively early in the cupboard in the furniture industry really big enterprise, without exception are focused on product appearance design, such as federal furniture have been force main original designs, 1995, on the launch of their own original "Federal chairs", gained extraordinary market effects. I can predict the future cabinet industry, leading the ears must be attached great importance to industrial design, product quality and quality really reached the highest international standards of the enterprise.
4. part of the corporate brand of strategic planning is not a focus on Ning, mistaken for doing brand is advertising, improve product visibility to increase market share, some Cabinet Enterprise boss production focus attention is not enough, its a year up to production workshop go once or twice! there is a rather extreme example, a cabinet factory product quality is quite good, in the industry have a good
Word of mouth, but too much neglected channel development, brand promotion, the boss himself in different occasions that advertising is wasted, wine is not afraid of the alley deep! its Shenzhen direct store, export performance also good, extremely weak market expansion, engaged in the Cabinet industry, 7, 8 years, native of Guangdong market so far only three franchise stores, say that it is sorry. The brand is a comprehensive enterprise-wide resource embodies, advertising is only one part of the company¡¯s brand image first in consumers minds have a good reputation and reputation to high product quality is the most important (and of course the business concept, service, and other aspects). Too much addicted to advertise, at the expense of quality, taste, in cabinets such challenging manufacturing is round an easy one if once in a very high market reputation and reputation is poor, the inevitable market, old qinchi, three oral solution is the best example, needless to say.
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