Husband section as the two months since the network's popular keywords, Baidu amount of precision search page is up to 97 million. While Baidu index of Netizen awareness even more than the,, etc well-known public festivals. Comments on the Web and index of description, husband of dissemination on the Internet section, has aroused strong concern about the profound influence of the millions of families, particularly in the second section after the success of her husband, the husband Festival's influence has entered the explosive growth phase. The "husband Festival" in an active initiator pianuo cabinets, by last year's "emotional marketing" the further deepening of the "public good marketing."
Good marketing is essentially to the public for the purpose, to marketing as a precondition, the final analysis is created by social value, the better you make the brand can be a niche, do not you will be treated as in the use of other people's pain to do marketing, is in the consumption of other people's pain and misfortune. Therefore, many people say that charity marketing is a double-edged sword. This is the case, the public marketing in the hands of those who are weak and tools, helping to achieve business and consumers, recipients of the win, but once some bad guys are using, you may become a business charity show, apart from the damage those in urgent need of relief, being more engaged in the fight against all future public enthusiasm.
In earthquake relief, corporate philanthropy is one of the many, both have answered the call of organizational behavior and completely from the inner spontaneous behavior. But some companies public Marketing Act was not so acceptable and accepted, or even often refers to the enterprise itself is the demonization of the "sweatshop", with no business ethics of the cross, was condemned by the public. While this is quite a few enterprises in the social responsibility often entered a misunderstanding, it is the social responsibility of hype, social donation or evangelical pastor must be deemed to be a news event to speculation that enhance the corporate brand image, if your contribution or donation is not known, it is in vain, it is of no value. This tends to cause once the day you hyped up excessive, do or do less, you challenge the public expectations of public opinion, often in the public mind bad impression formation, very easy to trigger a crisis of confidence, therefore, a good thing may end up in a bad ending.
In fact, carrying out public service marketing, most of the nature of the problem is that the enterprise culture core of genes and the brand idea, really has a social responsibility, because this is not a good thing to do for a day, and certainly not a charity, and this is reflected in the business-to-employee, partner, for the public's attitude, every detail, if such as pianuo has social responsibility of enterprises, we can most directly feel the real product, humanized design, very high price/performance, reduce and prevent product itself lead to health problems and accidents, as well as social responsibility and philanthropy action! pianuo approach is the integration of operation and the values that reflect the interests of all interested parties, including customers, employees, agents, community and environment. Enterprises in addition to its earnings this most fundamental economic responsibility, we must also bear the legal responsibility and moral responsibility. Is there not a harmonious society, business and cultural factors that reflect the company's commitment to "love" culture, so that enterprises can charitable gene across every product and every employee.
"Husband Festival" is a long-term, meaningful work, you first must also be a company must guarantee ability strong continuous input, and second, the enterprise must be converted from a public marketing profits and strength, which can guarantee the long-term nature of community marketing and philanthropic investment in sustainability.
Pianuo second "husband Festival", in the original emotional marketing basis, keeping the previous husband section "selection of vegetable" husband, in addition to the community marriage problem not harmonious factors, social contradictions. Make a harmonious society and the Internet to do charity of new ideas to fully play out the ultimate aim of the charity marketing. This is the public marketing pianuo try, also contribute to social harmony.
How about pianuo, continuing to do public good marketing, also needs to address two issues: 1, the original intention of the business community to continue to maintain the vitality and input? 2, business-to-husband section next to do strategic planning? how about next, pianuo has already started a completely new network interactive exploration of charity, through micro-Bo for charitable activities open platform, offline terminal shop for a couple of interesting surveys, marital intimacy of conduct assessment, facilitate communication between husband and wife, reduce conflicts between husband and wife. At the same time, the micro-Bo with love savings pool, play the active participation of users, so that more people, to participate in activities which, in turn, based on the participation of enterprises, with a tragic comedy of family tragedies, advocating the "spirit of 80 after a happy marriage. The tragic family tragedy relief. " Activities under way, enterprises will follow the activities required to support the tragedy of the family tragedy, and finally achieve the goal of the Internet to do charity!
Here, we wish to leave her husband pianuo section more successful, so that more families benefit.
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