With the development of the times, the business marketing tool. Many new marketing tool for blockbuster, but seldom-told tale of successful examples of long pass. In 2010, China's top ten kitchen brands, a new era of marketing pioneer on the achievement of a new marketing masterpiece — a public marketing pianuo cupboards fashionable.
Marketing methods are: the marketing and service marketing, experiential marketing, knowledge, marketing, emotional marketing in all forms and styles. Businesses seeking the most direct product promotion effect, most of them will focus on how to directly bring products to market. With the passage of time, the traditional marketing has developed to a bottleneck in the areas of mutual, plagiarism even banished carried his increasing. Thus, the excellent brand began marketing strategy point towards the other side of marketing methods, especially knowledge of marketing and marketing, to have high-end brand this year.
Pianuo cabinets in marketing has always been focused on development, is also the first Chinese cabinet industry knowledge of the importance of emotional marketing and brand marketing. "Taste the cultural appearance of the kitchen," a new cultural revolution era of kitchen and in the brand culture and pianuo product design expression, has focused on the original embodiment of China's wind. Pianuo carrying forward the Chinese traditional kitchen cabinet kitchen culture, traditional culture with new fashion, the combination of classic and the trend has been leading the design of the Cabinet industry. Consumers in select pianuo cabinets, also enjoy the high-end knowledge culture.
Emotional marketing has always been pianuo cabinets brand promotion. Pianuo know that to attract consumers, promote their own brand, creating trust was recognised and the corporate image, we must focus on product quality, seize people feeling inside, making their own brand become touches the hearts of the consumer population "emotional signs." Therefore, there has been no pianuo cabinets with other brands, use a strong advertising campaign and mandatory acceptance of publicity. Select the go pianuo emotion route, concerned about the social and livelihood hotspots, combined with their own nature of the enterprise, as the emotion route "concern the Chinese family marital problems" direction, along the direction of the heart. Pianuo hope when every household use of enterprise products, they can feel a concern, a warm.
In 2009, launched the "husband pianuo Festival", the official presentation of the family friendly, cherish the theme of marriage, for thousands of families in China to create a warm and festive. Thus, charity marketing new marketing methods such as germination chunmiao began. After a year of effort, the second section of the "husband" arrival opened a public marketing thriving new marketing age.
"Husband Festival" itself is a public-interest activities, intended to guide the public concern about China's growing variety of family conflicts. People are often willing to participate in public welfare activities, in the harmonious social environment, promote a harmonious marriage of "husband Festival" is also very popular. From July 2010, pianuo cabinets starting publicizing "husband Festival", while contact Tencent, many well-known network, the Internet has carried out a number of columns "husband Festival" activities. As of August 8 "husband Festival", participation in the Festival of more than 10 million social media medias "husband Festival" related news, the network section of the "husband" and after thinking more like the star of the story, people involved in Romania, consciously initiated a social status of marriage and family. Undoubtedly, "husband Festival", a marriage and family crisis and a major turning point.
By the end of July to the media, and network medias "negative" Yu Hai Jing men and also by the influence of her husband, with a special section of the course attended the "husband cuisine" award. Pianuo cabinets in concern about the "negative Jing men" story, in good faith to persuade the EU sea exit selection and launch the s 700 stores and powerful social influence to start over the sea to find his wife help. This move more alarmed many television media, including Shanghai Oriental TV the happiness Rubik's cube "team specifically looking over the sea on pianuo and, as they produce a program that you want to find a wife.
Afterwards many journalists and media staff questioned: pianuo as a large enterprise, are reluctant to spend significant resources to help a bit frustrated men looking for wife?
Pianuo cabinets to answer is: because pianuo is a concern of society and family, to promote the harmonious marriage of enterprises, but also to help balance the Sea this crowd, take concrete actions to raise awareness about the serious family conflicts concerns and thoughts.
This is why pianuo cabinets can catch people's reasons. A multi-pronged preach love and practical action to help others, zhenqingshiyi contribute to the community. This is the interpretation of community marketing pianuo. The focus lies not in marketing, but in public!
By virtue of the long efforts, contributions to the community, in China's top 10 cabinets pianuo brand. By 2010, will be a public marketing fun was born in a year. This positive and warm, thought-provoking and harmonious society played a major role in new marketing methods will be called for the story, but people expect this story will continue to become the mainstream of all walks of life to promote brand marketing methods. Pianuo cabinets as public marketing pioneer, should continue to take industry marketing pioneer, in that it was easy to accept for marketing methods to promote more and better culture, creating a more timeless story.
No comments:
Post a Comment