With the residents ' living standards, integrated Cabinet to its overall, comfort, health, safety, appearance, etc. are more and more acceptable to the ordinary family, step by step to come into our lives, changing our lives, help to enjoy the life of the people realize the "Livinginkitchen" (life in the kitchen) and a new way of life. However, the reporter in the interview, found that many consumers on cabinets of common sense knows very little, in the face of the market in a variety of cabinets brand, have a look at the flowers in the fog.
Decision on the merits of Cabinet-quality raw materials
Technical arts cabinets Li Ning Manager said, the Cabinet products mainly to artificial stone floor, fire Board, hardware accessories, kitchen appliances, Flume water basins, etc. for the production of raw materials. But as each raw materials has great quality differences, which also determines the cabinets of quality is good or bad, the price level. While the general consumers ' knowledge about these materials, it is difficult to make finished products to the Cabinet of distinguishing between good and bad.
Assembling the market brand caged
In Xi'an of all major home material stores, from bolloni, gold, Optima, Haier, and other national brands, to the regional brand yuetu, there are some in the second and third echelon of Cabinet business, dozens of sizes, different styles of cabinets store let consumers confused. At the same time, and brand strengths Cabinet that matches the product quality, price, service quality levels are not a good, service, brand product price expensive; relative prices more affordable and the quality of the products and services gap.
But for those who are influential in the nation's brand, the market situation of Xi'an cabinets is not enough. Whether it's spending power, or the industry environment, in particular the consumer's Cabinet concept of differentiation, so many businesses have sorrow. But too many small brands, or even other brand on the market of the impact is compounded by the brand kitchen cabinet market share.
Quote moisture more consumers confused consumer
Most of the reporters know that after the Cabinet brand their pricing is calculated according to the extension of the m.
The so-called extension m valuation refers to the length of the Cabinet by the Cabinet, that is, units Valence × cabinetry length yanmi, Cabinet, wall cupboard, table respectively. General guide will introduce, this yanmi price includes doors, Cabinet, basic hardware, also delivered three Deputy standard drawer, if a customer based on individual need to increase the drawer, basket components such as on-demand also increases. When asked about price increases partially have standard, almost all shopping is represented according to the designers design and measurement results.
According to some industry insiders on reporters reveal that this increase was wrongful businesses play a crucial moment of Maoni. This person noted that some merchants now available story not only with money, drawers and pull-out basket not only with money, often just the bait to attract consumers. When the consumer orders the product will find, in fact, the businesses mentioned drawer, basket is the most basic configuration. If consumers want to make adjustments to the design of the programme, businesses will list a long list of fees, to the time the business was first made available to the consumer's price has become. While some of the charges for products, prices vary considerably, the consumer is also very difficult to distinguish.
Medals and certificates to many consumers and excess difficile
Cabinet industry also has a home industry's "common", that is all "award certificates" concept, when compared to the floor, cabinets industry "award certificates", the concept is still in its early stages, or "imported", "best brand", "the best-selling brand", the "honor" source but is hard to believe, truly authoritative influence Awards uncommon.
Brand stores security
"All these phenomena are not harmonious, forming Cabinet consumption syndrome, that many consumers suffered economic loss or damage to the entire industry image. "In this regard, the National Federation of the Professional Committee Chairman, Chairman of the Cabinet Yaoliangsong alerts: these must be highly vigilant not harmonious phenomena, to this end, he suggested that the majority of consumers, when buying a kitchen cabinet to consider buying brand cabinets and select a size and grade of professional kitchen sells the field, to avoid the trap of" consumption ", maintain their own legitimate interests.
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