Recently, in Guangzhou CBD 2008 will be the scene of the opening ceremony of Cabinet section, the National Association of decorative furniture industry trade association released the 2010 China cabinets industry consumption white paper, the white paper's body part up to 21 pages, covering consumer trends, consumer guides, services, problems such as complaints handling. Some in the industry believe that competition in the market because of the cabinets are white-hot, industry enterprises are more city slums, and co-editor of the white paper are basically is the industry leader, therefore its promulgation, almost can be said to be the industry heavyweights were in working together to clean up the portal.
More than 3000 enterprises of cohabitation
Walking in this field, this will be the most direct sense is that this session of the Cabinet booth size and expanding the reach of 1.5 Pavilion, than in the past at least extend 50%, while among the exhibitors, but also a lot of new faces, like disinfection cabinet industry well-known enterprises combo, now to kill in the whole kitchen industry. While the former focused on engineering decoration, in the whole kitchen project repair in occupies zhongyi cabinets also increased attention to home industry.
It is understood that the majority of the participating enterprises to limited to some certain strength of above-scale enterprises, if the calculation of some small enterprises, national cabinet industry enterprises up to more than 3000. However, in such a large scale digital, more enterprises are more than 100, this has to a certain extent, the resulting competition emerged more confusing situation. Guangdong Optima group co., Ltd marketing President Yao Kat, Italian kitchen equipment co., Ltd. General Manager Chen XI and Po · bolloni officials are of the view of the entire industry was mixed, in particular, a number of small businesses and consumers on the shoddy, Cabinet consumer awareness also exists a large number of mistakes, so better regulating the market is very important.
Industry upgrading inevitable
According to a number of companies involved in the development of white papers related to the official responsible for the publication of the white paper is to regulate the market, as it is to promote the healthy development of the overall cabinet industry, safeguarding the interests of consumers, would play a positive role in promoting. On the other hand, the continuous improvement of consumer demand, also need to have something similar to industry norms, and lead consumers to consumer demand.
CCA consumer guide, Director of Chang Chi is of the view that cabinet industry, the domestic market potential is very large, from specific products and services, as consumers increasingly high demands of the cabinets, also requires manufacturers after installation, there will be some of the after-sales service, not professionals, technology is not a secure enterprise, survival space will become smaller and smaller.
Have the industry believes that the scale of enterprises are seeking to enhance the whole industry, but at a low cost market has ignored the quality of some no-name companies, but that consumers can't distinguish between good and bad and therefore damage the image of the whole industry, hampers the development of the industry as a whole, therefore, these industry heavyweights were naturally have a hand in hand, regulating industry needs.
In fact, consumer education and indeed is fruitful. As far as Yao, recently introduced Kat to Optima etc as the representative of the Champions League several enterprises have released a special home manual, said a lot of misunderstandings, home decoration and the booklet published after Champions League sales of several enterprise does have a certain role in promoting. Of course, the white paper's publication is only a start, and after that also need the long work of publicity and promotion.
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