Monday, January 3, 2011

Cabinet kitchen electrical appliances sales turnover increase of bundled sales mode or will be broken

International now in advocating the concept of integrated kitchen, in some upscale residential already in wide use, kitchen with kitchen appliances are bundled together, is integrated, both good-looking and save space. This bundle is not a simple meaning of sales on the bundled, but rather in the design, construction, installation, service and so on each link bundled together.

In the big cities of cabinets in line with international standards, has encountered a problem, that is the domestic kitchen electric appliances product of lag, not only the product features, design and international market gaps, even the types of products are far too, that is, in line with international practice in this regard, the Cabinet industry has come in front of the kitchen appliances. Kitchen appliances and internationally renowned kitchen electrical appliances industry, the gap is mainly expressed in several ways.

The industry standard loss of domestic and foreign major different

Integrated kitchen is an architectural art and cupboards and kitchen appliances for perfect body of standards is the perfect base for any link errors will cause the entire system. Now the domestic kitchen is the only ongoing standardization of the industry, building and kitchen appliances are a standard level and current status, not only hamper the development of integrated kitchen, description of China's construction industry, and low-quality kitchen appliances was born with the international market. In Europe there are many well-known brands of kitchen appliances, such as Siemens, Ariston, they all have their own unique style of products, product categories, but also many and kitchen accessories electrical specifications and dimensions are unified. Design changes are under the uniform specification changes, how many of you cannot alter the basic specifications of the product, even if there are changes, the error is 1 mm, has no effect on the whole. A kitchen cabinet kitchen electrical appliances product regardless of the choice of products that do not have to change the specifications of the Cabinet itself.

For example, consumers can choose a kitchen after telling what designers select brand toasters, what brand of dishwasher, but designers follow uniform specifications for a location. Instead of asking consumers to your oven size large, size, and so on, dishwashers and this not only eliminates the trouble of many design, but also saves time and customer communication, an increased level of industrialization, it effectively reduces costs.

But internally, a brand of the same product specifications vary greatly, the gap between different brands of specifications is that it is difficult for enterprise cabinets. Therefore, if a consumer has chosen the multiple brand kitchen electrical appliances product is very cumbersome, especially waste a lot of time. There are architectural quality to cabinets waste caused by the product. We found the overall construction industry in China is very low, there is no standard for practitioners.

The same type, if the kitchen cabinet manufacturers in accordance with the same specifications, processing production cabinetry, the installation time will certainly encounter a lot of trouble: no this door does not open, the drawer pulls, because the room was very big of specification error. Cabinet manufacturers must therefore each room dimensions reopen measurements, both a waste of time that could have consolidated the processed products have lost their significance of industrialized reduce costs. Contrary to many European kitchen electric appliance product line catalogue, not only the price of the product, also when the Cabinet supporting and detailed specifications for a list, so that the kitchen designer eliminates their communication links. The Cabinet is a system, the companion also has various pipelines in the kitchen.

Abroad, water, gas and heating piping installation is a unified standard, do not allow arbitrary settings. But in China, water, gas, warm silo, there is no uniform planning, nor will it consider the interests of the owners, many of the workers in the construction of a large autonomy and freedom, you can just put the elbow in one convenient place, in his view, or you can disregard the building's overall effect casual setting valve position.

At the same time the industry is in a monopoly position, service-aware, bureaucratic serious weak, particularly in the North, this situation is more serious, that the integrity of the kitchen brings a lot of inconvenience trouble for the life of common people. So, if our matching electrical enterprise and residential construction sector in the standard issue as a important issue and then kitchen development in our country as a whole will be faster.

Product description missing

At present the domestic kitchen accessories electric range is very limited, in addition to traditional hearths of smoke, heat away from the more common is the disinfector. But the whole kitchen companion embedded products are few. For example embedded oven, embedded in washing machines, refrigerators, embedded embedded in the dishwasher, coffee machine, etc. embedded. These products are in demand on the market, and getting bigger and bigger, but no one domestic enterprises. Cabinet enterprise in the choice of time can only search for foreign products.

Embedded product process is not complicated, just need to manufacturers in the design and the combination of cabinet design. These embedded product if it can be made, will significantly reduce the overall cost of the kitchen, because the price of the imported equipment is very high, is the product of more than three times, even 10 times. For example, microwave ovens and microwave ovens embedded function is basically the same, but embedded microwaves to 8000 Yuan, while the domestic ordinary microwave ovens only around $ 1000-2000. Ordinary household refrigerator prices generally around $ 2000, and the import prices of embedded in million refrigerators. If domestic enterprises to produce these products, the price of the whole kitchen will drop by 30%.

Lack of product technology

Now the domestic kitchen material can be in line with international standards, but the process is not to be significant, the same process, kitchen appliances are also a lot of problems, both in designing and processing capacity, but also the quality of employees. At present our appliances not only lack of advanced technology, many basic and crucial parts we have to rely on imports, in order to improve product quality, which say that it is a tragedy.

We see a lot of smoke and cooking appliances appearance was with the international fashion trends, but carefully watched

Product details you will find, works in general than rough, no foreign products of excellence of style, this is a lot of industry generally, describes China's lack of real industrial workers, needless to say with Germany, Japan, is also with a number of gaps in Southeast Asia industrial workers. All of these are descriptions of our enterprise in the absence of personnel training.

Concept of missing

Concept of missing both universal and certain regional. The so-called universal refers to China's household electrical appliance industry's lack of advanced management idea and the overall development ideas. Whether it is State-owned large brands or those of small and medium-sized brand, we just put the competition over price, lack of research and development in technology and product value pursuit. The same product and why our products are only sold $ 2000, and foreign products to the value of $ 20000? our entire TV industry profits lower than Sony profits of an enterprise? product was not only the appearance and functionality, content is the value of the expression. If only in order to make the product, the product is not of great development.

Similarly, the concept of regional and in some industries have special significance. The earliest production smoke stove is Guangdong enterprises, they think customers selling time just to tell people the price is cheap, ignoring the needs of the market in quality. While this is Zhejiang enterprises saw the trends, development and production of the product regardless of the value or the process is a good product, Jiangsu and Zhejiang provinces of smoke stove industry overall level higher than that of the Canton, which is why upscale cabinets and Guangdong brand enterprises give up choose the brand of Jiangsu and Zhejiang. By the same token, the Cabinet enterprise in select foreign products when you can have a huge profits, while the domestic brands of margins, it is also a choice of Cabinet Enterprise foreign products to abandon the cause of the State-owned brand.

Cupboards and kitchen appliances of bundling is relying on each other, a good closet to equip the kitchen appliances. Therefore, the kitchen and kitchen electrical appliances, don't just do something, to the whole of the bundle. In cupboards and kitchen appliances, cabinets in a combination of industry plays a leading role, and the kitchen electrical appliances enterprise in a passive secondary development status. So, we hope that in the whole kitchen kitchen electrical appliances enterprise promotion, to be able to tap the potential of their technology, more proactively respond to market changes, use advanced technology and philosophy to guide the joint development of related industries, thus contributing to China's overall kitchen industry development.

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