At present, China's cabinet industry has been growing by "chance" formally entered the "strategy" brand competition stage, before their separatist party at peace period to not return.
Currently, in addition to the professional kitchen brands Optima and pianuo etc, decoration company lines bolloni, dongyiricheng also entered the Cabinet industry, kitchen electrical appliances of huadi, fotile, boss, shuaikang and shangpengtang also entered the Cabinet industry, electrical lines, Haier, Siemens, beautiful and CHANGHONG has entered the Cabinet industry, parts of Blum, better home music also entered the Cabinet recently learned that even ceramics and bathroom trade dongpeng ceramic and Wrigley bathroom also entered the Cabinet industry, even in an economic level General small County can see twenty cabinets store, to borrow the words of the salesperson is called "China cabinets joke has been torn underwear phase."
Since the cabinets sales reference "packages"-mode specifies the length of the Cabinet, table and wall cupboard combination and smoke machine, stove, sink, bundling, at the "package" mode in the Cabinet industry. Especially since the entry into 2010, kebaoboluoni launched 9980 element integrated Cabinet set meal, Optima Unveils 9680 overall package, $ pianuo launched 7960 "dulala appreciation package", Vantage Cabinet $ package launched 6666, $ 6500 zhibang introduces integrated Cabinet set meal, I enjoy launched 5999yuan whole Cabinet set meal, 100 V has launched a $ kaicheng 2830 UV plate cabinets packages. Time the major Cabinet brand through packages in digital on, whether it is 3.5 Cabinet and countertop and wall cupboard combination, or is it 3 Cabinet and countertop and wall cupboard combination, although this configuration on addition and subtraction calculation rules vary, but are without exception, will set the price as an inducement for eye focus inadvertently move the whole cabinet industry lead to a price war "Red Sea", overdraft cabinets industry "youth".
China cabinets industry strategy-brand competition stage
As a sunrise industry of China cabinet industry, but now it has 10 years of development history, originally as a custom kitchen cabinet industry, Cabinet products as customized products, as long as the material and accessories and appearance design slightly differences difference, the price will not have the product price. Can the big kitchen brand simply adds cabinets products in accordance with standardized product mode it formed a package, and infinitely enlarge their price advantage, a lower price than a, will consumers all the attention to the product price above, to the neglect of the custom products most core of quality and service, the Cabinet is not a manufacturing and service industries.
From other mature industry competition course, almost always follow from product differentiation of competition into service quality competition and price wars competition law, the Cabinet industry before entering the price war should have been subject to prior-products and services of full competition to promote industry mature development. Cabinets brand should play cabinets as customized product personalization and service value-added characteristics, current cabinet brand products restricted to a limited number of designs, product feature intelligent and user-friendly aspects also have many differences of space development, but also in the service differentiation and value added services give customers a better service.
In the kitchen products and services have their differences, all major brands of hasty start "price war" introduced various special package compression by agents and Terminal Services profit space, causing the Terminal franchisee of enthusiasm is not high, if some store owners think no profits and reduce shopping or design and installation of a Commission, how to protect these special packages of products quality and services? price wars at the same time also consumes the resources of the enterprise itself, not sufficient profits to expand production and upgrading technology? so all cabinets brand launch product special offers packages of time also can launch service package, so that consumers perceive the value of high-quality services that allow consumers to pay for the design, as a service pay! which pianuo cabinets launched "dulala appreciation package" from the may launch package price $ 7960, later through value-added services have set the price raised to $ 8920 with a vast number of consumers of widely recognized that this is the best example of this.
As a custom field, the Cabinet industry must allow consumers in addition to price, you can still see more, such as design or services, the only way to let the Chinese Cabinet also walked more healthy and more distant, rather than the "brother"!
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