Kitchen hardware industry: national competition internationalization as a domestic and international competition

Due to the supply of the domestic metal kitchen and bathroom products, quality pressure increases, sales channels into one of the key factors of competition, the channel rivalry.

European protectionism aimed to begin our metal products, enhance the technological content and enhance market competitiveness — "national competition internationalization, international competition in the domestic" will be the next few years our hardware development of new features, 2011 hardware must focus on the following aspects of the information.

1. exacerbated polarization

Mould industry experts-100-believes that the next few years will be the hardware, high-speed oscillation period, this high-speed direct consequences of the turbulence is causing the current hardware kitchen brand camp in the polarity of the trend to expand. It is expected that the next few years to really be able to survive in the market there was absolutely no hardware business so much now. But the hardware industry of this high-speed oscillation will bring great opportunities, shock results will make the market more rational.

2, sales channels increased competition among

Due to the supply of the domestic metal kitchen and bathroom products, quality pressure increases, sales channels into one of the key factors of competition, the channel rivalry. On the one hand, the kitchen electrical appliances manufacturers increased retail terminal of the control, and strive to reduce sales cycles, saving the cost of sales, sales channels, to professional development, enterprise sales model can accommodate diverse towards market direction. On the other hand, sales industry development trend make large home appliance stores in position on the rise, the industry control capacity and participation and previously dominated mainly by the manufacturers of price competition. Large retailers, with its broad market coverage, purchase size and cost advantages in product pricing, payment delivery and other aspects of the production enterprises will increasingly enhance control. At the same time, the international market for our hardware products will gradually evolve, on the quality of Chinese products, packaging, delivery period will have higher requirements, and even gradually extended to the production process and product development, product and environmental protection, energy resources, humane environment.

3, capital operation and active in the industry, significant strengthening of cooperation between enterprises

In the global competitive environment, in order to obtain a favorable competitive position and improve competitiveness, industrial capital is the industry running another topic. 2004 supor, Vantage has also listed, as listing Hongbao positive efforts, 000 and the operation of capital markets will not be due to restructuring with the Guangdong meiya failed to stop. From a capital perspective, the current main characteristic is the capital of expansion in intensified. From a competition point of view, and resource sharing between enterprises in the increase of cooperation.

4, China as global hardware manufacturing centre of a solid

As China's integration into the global economic environment, the process accelerates and the economic strength of the rapid rise, China has become the world's most dynamic economic regions. Mould industry experts-100-believes that China's economic facilities more perfect, more mature industrial development and labour costs are low, has become a global hardware manufacturing center of comparative advantage, hardware manufacturing-oriented development features.