At present, in order to compete for market share in $ 30 billion, gross profit in 30% of the overall kitchen market, China's Cabinet enterprise and household electrical appliance enterprises are a invisible "running out of time". For the overall kitchen market, major household appliances enterprises already prepared with concern, however, even if household electrical appliance enterprises have capital, technology, to make a difference in the overall kitchen areas, there are still many difficulties. Because the overall design of the soul in the kitchen is not in the electrical appliances.
Household electrical appliance enterprises with a large amount of money into the overall kitchen market
Integrated kitchen, as its name suggests, refers to the Cabinet, range hood, disinfection Cabinet, gas stove, dishwasher, refrigerator, microwave oven, electric oven, kitchen appliances and accessories, water basins, all kinds of kitchen utensils such as drawer out basket for systems with a new kitchen. Because covering product, enterprises can also sell some product, gross margin generally in more than 30%.
In a few years ago, following the Haier announced March into the overall kitchen areas, Siemens, Sakura, Panasonic and other Giants have the whole kitchen appliances as future important direction of development. At the same time, some kitchenware professional brand outdone: $ 2 billion, shuaikang through range hood, stove, water heater and other core products that claim to make "kitchen electrical expert" new image; huadi spend 100 million Yuan into the overall kitchen areas, even the tool did not let go. In early 2007, CHANGHONG declared a kitchen appliance market, recently, its located in the Guangdong Zhongshan overall kitchen industry base has been built and put into production. In September 2007, the US subsidiary of kitchen appliances, bathroom electric company to form the overall kitchen Division.
Although household appliance giants to bring huge amounts of money into a massive integrated kitchen market, but involved a whole kitchen household electrical appliance enterprises are among the many limitations of the "gate", the deficit to earn less, or even household appliances enterprises CEO laments himself as "into the White House."
The overall design of the soul in the kitchen is not in the electrical
The whole kitchen and traditional kitchen appliances are very different from, the designers need to Cabinet, in accordance with the consumer's own demand reasonable style, layout and functionality, while the kitchen cabinet, kitchen utensils and kitchen appliances by shape, size and usage requirements for reasonable layout, ingenious, realization of kitchen utensils.
Specifically, the overall kitchen according to family members, height, color preferences, culture, cooking and kitchen space, lighting, combining ergonomics, ergonomics, engineering, materials science and decorative arts of the principles of scientific and rational design, the science and art of harmony in the kitchen, this is the whole kitchen real soul resides. But the decoration design and kitchen style, layout and match is not a household electrical appliance enterprises are good at.
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