Monday, January 3, 2011
The proliferation of fake and shoddy cabinet industry first implementation of the security top brands.
<p> According to Consumers Association statistics show that in recent years, consumer complaints hit record highs cabinet products. .Although the cabinet market into small boom, so many businesses are looking forward to, but there are many adverse factors, the market has seriously disturbed the healthy development of the next cabinet. .</ P> <p> Recently, I visited a number of property owners and businesses, can not think of the building materials market was also crowded hidden mystery. .Let me, explaining the counterfeiting, sick leave and a variety of means to insider. .</ P> <p> cabinet manufacturers means of forgery and insider </ p> <p> Some cabinet manufacturers to seek maximum benefits, cut corners as much as possible in the production process, shoddy, below the real cost of production of goods .the fake goods, due to information asymmetry between producers and consumers, the production of fake goods consumers can not easily be found, you can take really the products sold in the market to get higher than normal profit margins. .</ P> <p> even though cabinet manufacturers do not cut corners, using raw materials to produce the normal products, in order to obtain high profits, while the number of false propaganda, manufacturing all kinds of brand names, such as environmental protection, and false, to entice consumers to much higher than the product itself .value of consumption. .Such as: the name of many businesses cabinets environmentally friendly cabinets slogan, for access to consumer trust, but also spend money on various "green" certificates to be evidence. .In China, the real environmental certification authority only China Environmental Labeling Product Certification (the "ten rings certification"), in China thousands of cabinet business, only Double Xi Keman, Section 7 Po Boloni etc. .enterprises to obtain the certification of this harsh, other "green products" certificate does not have environmental standards. .</ P> <p> dealer means of forgery and insider </ p> <p> the surface, the building materials industry, most dealers do, "franchise" store display only one manufacturer of the product. .Reality is not the case, the industry practice of dealers are crystal clear, the banner of their name manufacturers, but secretly place to find some small plants producing counterfeit goods, What is more fully clone a plant, with the manufacturer's brand to attract .business, selling all of which are counterfeit. .According to media reports related to, building materials dealers that counterfeiting is an industry phenomenon. .The existence of this phenomenon, the consequences are very serious nature, has been in the market caused a very bad effect. .</ P> <p> highlight the crisis of confidence in the cabinet industry's leading brand of the first cabinet to set an example </ p> <p> false sick leave, not only severely damage the profits of manufacturers, the brand's image has been damaged. .Manufacturers have to ultimately bear the consequences for illegal dealers, the whole cabinet industry, the fraud will certainly lead to a crisis of confidence. .Visible, manufacturers have to maintain the brand and consumers to defend their interests, the need for effective solutions. .</ P> <p> recently, the author surveys the market to understand. .Found that all manufacturers of counterfeit cabinet industry faces a brand common, lack of personality, easy to fake, manufacturers only in technology, anti-counterfeit labels more effort in order to effectively solve this difficult problem. .It is understood that, recently, the top cabinet brands Double Xi Keman the lead in establishing security system. .Each upgrade not only joined the company on the original anti-counterfeit labels, as in many Indian cabinet pressure sigmann logo, consumers more easily identify, but also real-time security with automatic query technology site, to maximize upgrade the original Double Xi Keman .genuine noble image, and protect the interests of consumers. .</ P> <p> manufacturers of the product have "identity card", to give every end-user can query the product identity, manufacturers can verify the customer's purchases for each terminal, system manufacturers must inform consumers by promoting .those rules and regulations to avoid the dealers to manufacturers to "corruption" of the. .Only do the manufacturers and consumers to participate in supervision, fraud phenomenon can be effectively controlled, the entire cabinet to a healthy and orderly development of the industry. .</ P> <P> <P>.
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